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WANTED: 15 Driven Business
Owners Who Are Fabulous At
What They Do, And Are "Champing
at the Bit"
to Make 2005 Their
Most
Profitable Year Ever

... While Having a Whole Bunch of
Fun Along the Way! :-)

Date:

From: Kris Mills

Dear Entrepreneur:

If you're "pumped" about kicking some major goals in 2005, you'll want to check this out.

I've developed a special mentoring program to give you all the knowledge, action steps, encouragement and accountability you need to see results materialise in your business.

It's called "Kickstart 2005" and it's a high intensity, 12 week group tele-coaching program where I take you step-by-step through the activities that will take you where you want to go in the next year.

The Imaginicity Kickstart 2005 Mentoring Program features 12 high-pace, info-rich and interactive tele-classes complete with action steps and homework to help you integrate the learnings into your business right now.

You also get a 1-on-1 45 minute branding and brainstorming session with me via telephone (worth $260) as well as oodles of marketing templates and letters to fast-track your results.

12 Weeks of Inspiration, Proven Strategies, and Massive Action!

Stage 1 - Make a Difference

Week 1 - Sow Your Seeds of Greatness!

... Absolutely everyone has a spark of greatness inside them.

It's my mission to do everything in my power to see YOU SHINE.

We kick off the program by identifying what that spark is. How to bring it out and how to say goodbye to the limiting beliefs that are blocking your progress.

Support/Tools:

  • Workbook / Handouts
  • Homework Assignment
  • My 200 page Copywriting Manual
  • My 100 page Marketing Manager's Toolkit
  • Email Accountability Coaching

Week 2 - Get Inside the Heads of Your Customers

Find out what they really want, what they really don't want and how to use this information to produce outstanding results and skyrocket your sales.

Support/Tools:

  • Workbook / Handouts
  • Discuss previous week's homework
  • Audio recording of previous week's call
  • Homework Assignment
  • Email Accountability Coaching

Week 3 - The Law of Abundance (or Law of Reciprocation)

Karma in action.

... how to apply and benefit from it in all areas of your life.... how to touch the lives of your clients and your people in a way that makes a real difference.

Discover Imaginicity's "Make a Difference" strategies and see how you can apply them in your business and touch people's lives more profoundly than ever.

Support/Tools:

  • Workbook / Handouts
  • Discuss previous week's homework
  • Audio recording of previous week's call
  • Homework Assignment
  • Email Accountability Coaching

Week 4 - How to Set Yourself Apart and S-H-I-N-E

Work out how you want to be positioned in the market and how you stand out in a way that sets you head and shoulders above your competitors.

Develop your own positioning statement and develop your own personal brand.

Support/Tools:

  • Workbook / Handouts
  • Discuss previous week's homework
  • Audio recording of previous week's call
  • Homework Assignment
  • Email Accountability Coaching

Stage 2 - Turn More Leads into Sales Even If You Hate Selling and Marketing

Week 5- Hypnotic Connections

Learn how to connect with people at a deep, hypnotic level - so much so that they feel they've known you all their lives and become friends for life.

Now, THAT's rapport.

I was just blown away when I learnt these techniques. These techniques have touched my life in ways I could have never imagined possible.

Pure magic.

Support/Tools:

  • Do Primary Representation System self-evaluation
  • Discuss previous week's homework
  • Audio recording of previous week's call
  • Homework Assignment (this is a really fun one ;-) )
  • Email Accountability Coaching

Week 6 - Enlightened Selling

I'll show you empowered selling principles that forge lifelong relationships unlike the "Wham, Bam, Thank You M'am" selling principles of the 80's and 90's.

Support/Tools:

  • Discuss previous week's homework
  • Audio recording of previous week's call
  • Discuss previous week's homework
  • Homework Assignment

Week 7- Put your Sales Process on Auto-Pilot

It's a fact - 80% of people buy after the 5th contact yet 80% of salespeople stop following up after the 2nd contact.

Here, I'll show you how to develop a set-and-forget follow-up process that enables you to grow your relationship with your potential clients and turn more of these contacts into sales in an effortless way.

Support/Tools:

  • Sample auto-responder templates
  • Discuss previous week's homework
  • Audio recording of previous week's call
  • Email Accountability Coaching
  • Homework Assignment

Week 8 - Email Marketing

The good, the bad and the ugly, how to do it, how it works, how to rapidly build your own opt-in list, how to sell to that list, and how to select the right technology to support you.

Support/ Tools:

  • Discuss previous week's homework
  • Audio recording of previous week's call
  • Discuss previous week's homework
  • Homework Assignment

Stage 3 - Maximise your ROI Through Enlightened Marketing

Week 9 - Write Words that Sell

By understanding how to write persuasively you can easily increase your marketing results by 50 - 500%. Imagine what kind of impact that will have on your sales figures.

I'll show you my winning 12 step formula for writing Words that Sell. This session will be tailored to the the area that is of most interest to participants - proposals, direct mail, print advertising, web copy or something else.

Support/ Tools:

  • Discuss previous week's homework
  • Audio recording of previous week's call
  • Discuss previous week's homework
  • Homework Assignment

Week 10 - Profit from the Internet and E-Commerce ... without the need to be a tech-head

I'll show you 10 simple, but very effective ways to get more leads and win more business using the web.

The web is a very powerful tool. Trouble is, it can eat up a massive amount of time if you don't know what you're doing.

Here, I'll give you 5 easy-to-implement strategies that have proven to be highly profitable for me and I'll show you how you can put them to work in your business.

Support/Tools:

  • Workbook/Handouts
  • Homework Assignment
  • Discuss previous week's homework
  • Audio recording of previous week's call

Week 11 - How to be Seen as THE Expert in Your Market

5 key credibility-building strategies to truly be seen as an expert in the eyes of your clients.

Support/Tools:

  • Workbook/Handouts
  • Sample Referral Campaign Letters - 4 letters
  • Sample Joint Venture/Alliance Letters Kit - 8 letters
  • Homework
  • Discuss previous week's homework
  • Email Accountability Coaching

Week 12- Joint Ventures, Partners, Alliances and Referrals

... THE MOST powerful yet often most under-utilised marketing vehicle for most businesses. Most people I speak with know how lucrative this is, yet most don't act because of lack of confidence or they simply dont' know the right way to go about it. I'll give you a step-by-step system for developing lucrative relationships with key-influencers and JV partners.

Support / Tools:

  • Workbook/Handouts
  • Sample Referral Campaign Letters - 4 letters
  • Sample Joint Venture/Alliance Letters Kit - 8 letters
  • Homework Assignment
  • Discuss previous week's homework

Now In My Opinion This Bit Is The
Most Powerful Part of the Program...

Sit back and think about it for a second.

You are in the Accountability program with anywhere from 9 - 15 other people.

You all have a common purpose ... to make a difference and to be massively successful doing it.

You're sharing ideas with each other and getting advice.

You're all bonding in a big way.

Then you get to the part of the program where you learn about the true power of joint ventures and alliances.

How to make them massively profitable for everyone concerned.

See where I'm going with this?

Your fellow class mates are the first of your powerful JV allies and I'll be there for you to support you in making those JV's happen.

Imagine the power in that!

The Nuts-And-Bolts

How do the classes work?

Tele-classes are scheduled for the same time each week via teleconference call. Each session comes with a workbook, homework and is also recorded so if you can't hear a session live, or you'd simply like to review it, it's easy to catch up.

The bridge line for the telephone conferences are located in the United States however if you aren't located in the US and you buy a pre-paid calling card from the Newsagent or Post Office calls will only cost around $1 - $2 per hour.

Commencing date: 7th February, 2005.

Numbers: Groups will range from between 9 and 15 people.

 

What People say about Kris

"... one of the most talented in Australia
... possibly the world!"

"Kris, thank you for everything! To say I'm happy with what you have done for us would be an understatement. You have been invaluable to the development of the marketing systems within our franchise system. And the marketing strategies you have written for our clients have also worked a treat.

Look, over the years I've rubbed shoulders with a number of accomplished marketing strategists, through my international business dealings, and from what I have experienced, I consider you to be one of the most talented copywriters and strategists in Australia ... and possibly the world. Not only is your material delivering the goods, you are also very easy to get along with too.

It's a pleasure doing business with you and I look forward to a long and mutually rewarding business relationship."

Nic Clark - Founder, Icon Business Solutions -
Global franchised business consultancy
www.iconbusinesssolutions.com

 

" You managed to increase sales by a real 48% "

" Thank you for your work Kris. I am very impressed with the quality and response from Guitar Tips and have recommended you to all my business friends.

I wanted to get my message across to people that I truly have a great product...but just could not find the right words to use!

After you guys re-wrote my message - You managed to increase my online sales by a real 48% and my existing customers are now recommending it to all their friends because they love it so much!
Well done Kris and I will continue to use your services for many of my future ventures if you keep up this high standard."

Chris Elmore - Guitar Tips
www.guitartips.com.au

 

" Improved our hit-rate from under 10% to between 70–80%"

" Kris has provided creative, copywriting, layout, printing and direct mail distributions services for The Rock for several years … delivering meaningful benefits to our business in the form of cost-effective marketing strategies, lower direct marketing and distribution costs through out-sourcing, and significant improvements in the overall effectiveness of our direct marketing efforts.

Kris re-wrote our brochures and related marketing material and we now have a range of brochures that effectively jump off the counter and shout at people about the benefits of our financial services and products.

One of our most recent and successful campaigns orchestrated by Kris is our commercial insurance direct mail campaign which achieved immediate results and improved our hit-rate from under 10% to between 70–80% … the results are testimony to the value she can add to a business such as ours.”

Kerry Daly — Former Managing Director
The Rock Building Society, Rockhampton

 

" ...legendary"

" Kris is a real Australian success story. She’s an amazing master of writing hard selling copy. The results she gets for her clients are almost legendary."

Peter Sun — Peter Sun Marketing,
One of Australia’s direct marketing legends.

more testimonials, click here.

So How Much?

The strategies in the areas of marketing, internet marketing, copywriting and personal empowerment have cost me many tens of thousands of dollars to discover through seminars, personal mentorship programs and a good deal of trial and error.

I've been very fortunate in that I've been trained by some of the very best in the world in the areas of Internet Marketing, Copywriting, Marketing and Behavioural Science.

I've honed them and perfected them in my business and in clients' businesses with great results.

The reason I'm telling you this is that I will be sharing this valuable information with you, not to mention the IMPLEMENTATION support you'll receive to make sure RESULTS HAPPEN.

Again, here's what the package includes:

  • 1 x 45 minute 1-on-1 brainstorming or branding session (via telephone)($260 value)
  • 12 x 1 hour tele-coaching sessions (via teleconference call)($1680 value)
  • 12 audios (digital recordings of each session) ($300 value)
  • 14 week membership to the E-Accountability program ($45 value)
  • 12 worksheets ($120 value)
  • 12 homework activities
  • My 200 page Copywriting Manual ($97 value)
  • 100 page Marketing Manager's Toolkit ($97 value)
  • Approximately 20 persuasive letters from our own "Words that Sell" and emails you can tweak (worth $97)

Total value: $2696

... all for just $1970, or if you're like some of our clients and prefer 1on1 coaching you'll invest $5216. If you'd like to talk further about a personal issue that you would like help with one-on-one just shoot me an email.

Here's My Christmas or Holiday Season Gift to You - Get it for Half Price. Save 50%

This is the first time I have offered access to this level of information and in this type of group coaching environment. With that in mind, I've decided to offer it to you at "mate's rates".

So - all you need to do is pay in full before January 21, 2005, and you'll invest just $985 or you can pay in 3 x monthly installments of $410 per month ($1230 total).

Enrol after January 21, 2005 and you'll pay $1200 in full or or 3 monthly installments of $500.

Remember, there are only 15 places in a group so make sure you reserve your place now.

Secure you place at Kickstart 2005 now:

Don't Decide Now

Try it on for 30 days. See what it's like.

As with all our packages and programs you get much more than you pay for, as well as a full Money Back Guarantee.

Listen. I'm here to help you make a difference and if the program doesn't "do it for you", just let me know and I'll give you a full refund no questions asked.

Either way, all the workbook material and any other tools you have received as part of the package are yours to keep.

It's my way of saying "thanks for giving the program a try".

Looking forward to helping you do great things! :-)

Take Care,

Kris Mills - CEO
Imaginicity


Secure you place at Kickstart 2005 now:

 

 

 

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